The Makeup of a Great Company!

Hi! It is our dream to bring to you, our racing buddies and competitors, innovative products and just flat-out cool stuff for drag racers. Together Richard Shelly and I, have been racing for over 25 years each. We eat, bleed, dream DRAG RACING. I am a diehard BRACKET racer at heart and Richard loves HEADS-UP small tire action. Heck, we even ventured into dirt track racing until we broke everything we owned twice, rolled the car on its roof and verified we are DRAG RACERS. We bring our perspectives together and use that to come up with solutions or advances for all type of drag racers needs. Please join us in creating cool new products to help Drag Racers improve their performance on the line and down track!

We pride ourselves in making everything in the USA. We want you to be happy with your product and customer service! If you have a need for a product not yet out there, please do not hesitate to ask us for help. We'll do our best to get it to you one way or another!

Thank you in advance for your support,

Paul Lorton
Dialed Performance Innovation